Mobile Connect Marketing Assets

Find answers to some of the most frequently asked questions.

Why does Mobile Connect need rules about how to use its brand?

It’s vital that all those offering and implementing Mobile Connect communicate in a consistent way. By doing this, we can build trust and familiarity with the mark and the service around the world.

The Mobile Connect brand portal contains guidelines in its Quick Tip pdfs outlining the general rules when using the Mobile Connect brand assets. Consistent use of these assets helps people easily recognise references to Mobile Connect and protect the company trademark.

Do I need permission to use any of the Mobile Connect assets?

Yes. In order to use any of the Mobile Connect assets you need to have agreed the terms of one of the GSMA Mobile Connect licences. There is no cost associated with any of the Licences, simply put there are different terms for different stakeholders, for example, vendors, operators, digital service providers and channel partners. Please contact to check whether you company has already obtained a Licence or to apply for a Licence.

Who owns the Mobile Connect brand and its assets?

The GSMA owns the Mobile Connect mark. We represent the interests of nearly 800 mobile operators worldwide and more than 250 companies in the broader mobile world including manufacturers, software companies and Internet providers. The GSMA is supporting the operators launch Mobile Connect worldwide.

How can I adapt the Mobile Connect activation button to suit my needs?

The activation button comes in a fully flexible format. You can adjust its size, wording and colour. Read the Quick Tips when you download the files that best suit your needs for easy access advice.

What will GSMA do if people misuse its Mobile Connect marketing assets?

GSMA dedicates appropriate resources to the development and protection of its intellectual property. In addition to seeking registration of its trademarks and logos around the world, GSMA enforces its rights against people who misuse its trademarks.

I still can’t find what I am looking for. How can I get in touch with someone?

Fill in the form located in the “Can’t find what you’re looking for” or send us a request on