Mobile Connect Marketing Assets

Should you decide to use the Mobile Connect mark, you will need to comply with the set guidelines. We have listed here a few simple things to consider when using any of the Mobile Connect brand assets

Activation Button

Do use the most appropriate wording and language If you are editing the text.

Do adjust the width of the button to accommodate your text.

Do use translated text within the button where appropriate.

Don't use the purple activation button on dark backgrounds.

Don't use the white activation button on light backgrounds.

Don't use other colours in the activation button.

Badge

Do use the preferred purple badge or the white badge on a purple
background.

Do place the button on different shapes to match established styling.

Do use the badge where space is restricted (instead of using the Mobile Connect activation button).

Do match the background colour to a host brand colour when necessary.

Do use the badge on image backgrounds but always ensure legibility.

Do tint the black version to grey to match established styling.

Don't ever crop the badge.

Don't ever distort or re-render the badge.

Don't ever recolour the badge.

Full Lock Up

Do use the preferred purple lock up where space allows.

Do use the badge on image backgrounds but always ensure legibility.

Do translate the Mobile Connect words but please check with the brand team first.

Do use the lock up logo alongside host branding.

Do tint the black version to grey to match established styling.

Don't ever amend the components of the lock up.

Don't ever distort the lock up.

Don't ever recolour the lock up.

App Button

Do use the version of the app button that best suits the background colour.

Do use the corner radius that corresponds with the operating platform.

Do ever recolour the app button.

Photography

Do show the badge correctly positioned over the image.

Do text over the image in the correct place.

Do crop the image so that the badge is always legible and balanced.

Do place the full lock up logo somewhere within the image when space is limited.

Don't crop the image so that only part of the Mobile Connect badge is showing.

Don't place text over the image so that it obscures the model’s face or the mobile device.